Open IDEO challenge

First off, I want to say that all groups did a good job of presenting their ideas. If you feel confused and unsure of what you are doing sometimes, I think this is perfectly normal. But, the more research you do, the more you talk to people, the more you wrestle with the ideas, the more insight you will get to help you decide the direction you want to go.

There are so many people around the world trying to connect people to good, safe food. Whether we like it or not, it will be a topic that will be gaining importance in our future. Urban farming is one way that people are trying to get back to understanding where their food comes from. It is a solution; not a problem. Keep that in mind when looking for the opportunities which you center your challenge around.

I like how Ajarn Ed said that this is unlike selling a product/service that people already know. This is the case in Thailand with urban farming, you will most likely be trying to provide a product/service to someone who doesn't understand it at all, so communicating your benefits to your customer will be key to get them see the value of your offer. Your job is to find the message which makes a real connection to the customer, something that matters and motivates them. Is it hard? Yes, but if it was easy then everyone would be doing it.

Take a look at the OpenIDEO challenge on below for an example of a challenge and many good ideas:

How might we better connect food production and consumption?