Another Challenge...

...and another chance to analyze, "Why would somebody be motivated to join this challenge?"

Think about this, as you prepare for tomorrow.

Ed

Look at the site below and try to answer the questions that I gave you:

http://www.greenchallenge.info/

Try to answer these questions:

(Again, don't assume that is Challenge is "right", just use it as an example; then, analyse it and make your own judgments.)

Decide what action do they want to encourage:

• Why should this activity be encouraged? 
• Is it big enough to be interesting and worth the effort? 
• Is it focused enough to be a success? 
• How will they measure progress or success (or winners of the Challenge)? 
• Environmental factors—focus on people! 

Who do they want to encourage to do it? (Target group)

• What will motivate them to take part in the challenge? 
• What does the target group require to be successful? 
• Who provides it? (The Challenge organizers, or somebody else, or the participants?)
• What other partners or stakeholders need to be involved? 

How does the Challenge motivate their involvement?

• Why should I do your challenge? 
• Why is it worth my time? (Personal reward) 
• How will it make things better? (Big benefit) 
• Why do I think it has at least some chance of succeeding (even if it seems very difficult)?