I thought you would be interested in two projects that I came across recently. First, in an article from my home city, Seattle, you can learn about another type of project that is encouraging urban agriculture for an interesting target group: inner city kids. Take a look at:
http://seattletimes.nwsource.com/html/localnews/2015940006_startsproject19m.html
Next...
Recently we had a meeting with a very interesting company in Bangkok which helps companies (and NGO's) with their CSR projects. The head of the company, K. Daeng, is a very interesting woman who has been in advertising and entertainment industries, but wanted to do something for better business and better life. She started a company called Siamentis. I'll try to have her come in and talk to us at IMBA sometime.
She showed me a campaign that her company helped design with Red Bull, for a challenge not unlike your B. 8 Precourse challenge, except that they were encouraging people to become volunteers. You may have seen some of the TV commercials. Take a look at one good example at:
http://www.youtube.com/watch?v=hwE-kezzFr8
Since Siamentis and K. Daeng are especially expert communicators, you can get some inspiration for your presentations from the commercial (linked above, and plenty more at YouTube, if you search for Red Bull Spirit). Take a lot at how the commercial addresses the same issues that you guys need to address: Who is the target? What is the activity that they want to encourage? How do they encourage people to do it?
Good luck with your final presentations and I'll see you on Sunday.
http://seattletimes.nwsource.com/html/localnews/2015940006_startsproject19m.html
Next...
Recently we had a meeting with a very interesting company in Bangkok which helps companies (and NGO's) with their CSR projects. The head of the company, K. Daeng, is a very interesting woman who has been in advertising and entertainment industries, but wanted to do something for better business and better life. She started a company called Siamentis. I'll try to have her come in and talk to us at IMBA sometime.
She showed me a campaign that her company helped design with Red Bull, for a challenge not unlike your B. 8 Precourse challenge, except that they were encouraging people to become volunteers. You may have seen some of the TV commercials. Take a look at one good example at:
http://www.youtube.com/watch?v=hwE-kezzFr8
Since Siamentis and K. Daeng are especially expert communicators, you can get some inspiration for your presentations from the commercial (linked above, and plenty more at YouTube, if you search for Red Bull Spirit). Take a lot at how the commercial addresses the same issues that you guys need to address: Who is the target? What is the activity that they want to encourage? How do they encourage people to do it?
Good luck with your final presentations and I'll see you on Sunday.
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