Our three proposed ideas come from three different groups which are 1) school children, 2) Listed companies, and 3) Thai Cooperative.
Firstly, school children has to be fostered to understand what benefits and values if they do something to environment. In addition, there are many schools in urban areas which may create a large impact. Also, we come up with activity that Ministry of Education can be a host of competition to let schools send their representative to share creative ideas about urban farming at your school and compete with other teams. To monitor the progress and let this activity to be more enjoyable, we have a plan called "school bus" that we will contact a famous actors, actresses, or singers to visit school to observe what they did and match with idea presentation.
Secondly, listed companies are to be our choice since those profit organizations should pay something back to society. Now, we can see a lot of Corporate Social Responsibility (CSR) that most of companies use this as a tool to promote their marketing. We seek this opportunities (win-win situation) to promote our project. Based on the number of people involve to SET, there are a lot of impact and urban farming can be quickly spreaded out to our society. The activity is like "one-day activity". After that SET can be a host to sell all products from this activity and bring those money to help other people.
Lastly, Thai Cooperative is our selected target group as well. If you look at the structure of cooperative, there are a variety of people to join the group. In addition, we know that the member has to collect the point when buying goods to exchange with some products. With this idea, we can contact "Cooperative Promotion Department" to help us to encourage the members to do urban farming and bring their product or by-product to sell. Moreover, we can do a campaign by giving them a special point in order to be attractive, so they can have both income from selling product and earning special point.
Sorry Group 1...I didn't overlook you. I just found that I was about the write the same things for you as I had already written several times. I was hoping you would catch the message in other comments.
ReplyDeleteHere are the main points:
-What will motivate your target to undertake this challenge?
-Do the partners who you suggest here really want to take part (MoE, Companies with CSR programs, etc.
You will find that these groups already have lots of people wanting to do something with them.
Why would they want to work with you instead?
That is the question you need to answer.
You can start by using your interviewing skills from Aj. Joy's workshop, and get out and talk to some of these people and see what they want, and what you could offer them.